shooting the pack front face on a grid background: 1x1cm or 0.5 x 0.5cm
this priciple will allow us to match the exact size of the pack and therefore the size of the font to facilitate the readability for consumers.
it is about anticipation regarding this issue, which will concern most of the population in our very near future.
Defending the minimum size of the text in EU pakaging legislation is our now generation consumers fight
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olivier
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